There are quite a few webmasters that take SEO into their own hands, but there are several solid reasons why this may not always be the best choice. SEO firms are not only for people that do not have a strong grasp as to the workings of SEO and how to implement an effective SEO program, they are also for people that are highly skilled in SEO. While there is a stigma among some that feel that using an SEO firm is not as organic as the DIY method, that sentiment lacks a certain level of validity. Let’s look at why you are often best served by outsourcing your SEO to an experienced, reputable firm.
Time is money and money has value. You have to consider what the cost of doing SEO on your own is. Every hour you put into your SEO is an hour that you cannot spend doing something else. That means you may not be spending as much time on expanding your product line, directly overseeing your operations or otherwise pursuing other business interests. What many people forget is that it can also mean less personal time. If you conduct your SEO efforts in your “off hours”, those are actually working hours now and not time spent with family, friends or relaxing.
SEO moves fast, if you aren’t on the cutting edge, you may be missing something important. Google has become notorious for changes to their algorithm which means that unless you are devoting extra time to keeping abreast of those changes and understanding how they impact you, you are missing something. A professional SEO firm is on top of those changes and moving to react to them faster than almost any individual can – even a person that is strong in SEO. This harkens back to it being their dole focus and that they have multiple people working to find what does and does not work best right away rather than over the course of months.
SEO firms provide the benefit of speed. While it is not good to speedily sump links all over the Internet, it is a time consuming process to place them in an organic manner. An SEO firm already has teams and technology in place to streamline this procedure. They have people in place to make sure that content is created and sprinkled out consistently rather than in batches that causes you to lose some of the effectiveness of it. SEO firms can work multiple areas all at once while an individual can only do one thing at a time.
When you look at outsourcing your SEO to an experienced, reputable firm, you are not just getting their knowledge, you are getting their manpower. The combination of the two ensures that you are always moving in the right direction and that you are not getting entangled with changing algorithms or fly by night schemes that will only devalue your online presence. You can save time with an SEO firm which saves you money and actually gets you converting faster which makes you money!