1.The ERA Of VOICE SEARCH
Long gone are the days when we used to head over to the search engines on our desktops and type in our doubts or queries.
With rapid advancements in technology, we’ve already seen various top guns in the industry such as Apple, Samsung, etc. revealing their innovative high-tech smartphones each and every year.
That’s about 67% of the entire world population we are talking about.
With such a rapid increase in the number of people owning smartphones, we’ve seen voice search emerge out of nowhere and become one of the most talked topics on the Internet.
Not only these searches are performed on phones, but there are various home assistants such as Samsung Smart TV, Amazon Echo, etc. that’ve generated a buzz in the market.
And that’s the reason you need to optimize the content on your website for voice search by 2020.
And that’s the reason you should adopt this tactic in your SEO strategy before it’s too late.
That’s how much powerful video marketing really is.
According to Google as well as other organizations,
In short, we can conclude that various video streaming platforms such as YouTube, Netflix, Amazon Prime, Disney+, etc. are the real deal.
But how does this affect SEO exactly?
If you want to reach out to tons of people out there with the help of videos, you need to optimize it right away.
That’s the reason you need to learn how to use appropriate keywords in the headline as well as a description of your video.
3.Domain Authority 2.0
Previously, it used to be about links.
However, that’s not the case anymore.
Nowadays, Google evaluates your website based on:
All of the above factors are popularly referred to as “E-A-T.”
E-A-T, in many ways, is the DOMAIN AUTHORITY 2.0.
Honestly, E-A-T has been a massive part of the Google Quality Rater Guidelines for years.
However, Google didn’t consider E-A-T to be this important factor up until now.
That’s the reason you need to come up with content that’s reliable and informative.
While creating content, you need to consider each of the E-A-T factors in your mind in order to boost your chances to rank at the top of the search engine results.
4.Master Search Intent
Did you know that SEO Intent was one of the top trending topics in 2019?
If your content doesn’t simply meet search intent, then it won’t rank.
As simple as that!
Google aims on providing its users with the exact results that its users search for.
And that’s the reason 1:1 Search Intent Match will be one of the biggest and most talked-about topics in the Digital Marketing industry.
What can you conclude from the above image?
You might have seen such featured snippets appear above the top position of the search engine results.
That’s what we commonly refer to as “Position 0.”
Did you know that about Google featured snippets?
This means that they are able to attract more than half of the search engine clicks.
People, all across the Internet, have various doubts and queries that they’d love to have answered.
And that’s where these Featured Snippets come in.
Write clear-cut and meaningful answers to some of the most commonly asked questions by people out there.
Depending on the relevancy as well as the quality, the featured snippets are evaluated by Google and boosted up to the top.
End Of The Decade
This decade has taught us a lot.
Right from Tony Start suiting up as Iron Man for the first time to witnessing one of the most iconic and spectacular moments in the history in Avengers Endgame, we’ve been through a lot (Haha! I am a huge MARVEL Fan.)
And the same is the case with the marketing industry.
We’ve merely been through a lot.
Back in 2010, if anyone would have told me that I would be able to order food online at the touch of a single button, I wouldn’t even have believed his/her words.
With the end of this decade, it’s time that we started equipping ourselves for anything and everything.
It’s NOW or NEVER.
And if you are a business trying to make a name for itself in the industry, it’s time for you to adapt these SEO tactics in your arsenal right away.
According to 2019 Digital Reports, about 5.112 billion people have access to smartphones all across the world.
About more than 50% of Internet searches have been predicted to be carried out via voice search by 2020.
Did you know that about 92% of the overall Internet users watch videos each month?
That’s about 4 billion we are talking about.
About six out of ten people prefer to watch video online rather than sitting in front of a television.
Featured Snippets manage to attract about 54.68% of the clicks?