Whether the economy is good or bad, every business looks for ways to bring more money in while spending less. Belt tightening is part and parcel of business. There is also the other side of the coin that sometimes you have to spend money to make money. In between, there is a middle ground where you spend some, but you do it wisely on tested ways to bring in more income.
An in house SEO expert will help us cut down the costs a great deal. To a limited degree, this is true, but many people forget that SEO is ever evolving and constant training is needed – which takes time and costs money. Not everyone is a fan of having an in-house SEO. Others think that outsourcing is what will bring savings. These two diametrically opposing views have their own pros
and cons. Let us have a look a few of the pros and cons of having an in-house expert, then you decide for yourself what is the best option for your needs.
People can build castles in the air and make you believe that they can deliver your every need and SEO related dream. They might have been successful in one aspect of SEO, but this does not guarantee that they will be successful in getting your website as lofty as their resume promises. You have to take time to look at their track record and see who can do what.
The problem with this is that while reviewing candidates, your website remains underutilized which costs you conversions. That’s not an appealing option. Even after recruiting a candidate, you will not be able to review the performance of the candidate for several months because SEO results are slow to come by. If you then realize your “expert” wasn’t so expert, you lost time and money via salary and lost conversions not to mention technical costs. All told, you may see a year go down the drain if things don’t work out right.
If you outsource to an SEO Firm, you still need to review the companies before handing over your website’s SEO. The process is much easier though because successes, and definitely failures, will be easy to find on the web. Companies of this type are darn near an open book – particularly if past customers aren’t pleased. Moreover, you can get your money back guarantee from top SEO companies like Submit Edge – your in house SEO won’t offer that.
Even with a top SEO company, the results may be slow to come by, but here you can take advantage of multiple talents of a team rather than being limited to a single person’s expertise. That is a major factor to consider. It may not be what you need, but it is a great option to have readily available as your business grows.