Disavow link tool is one of the Google tools that helps webmasters protect their websites from penalties that result from back links that do not comply with Google’s policies. Google constantly updates its ranking algorithm and changes the way it assesses back links. This puts webmasters in a lot of trouble because link building strategies that are used thinking that they are in compliance with Google guidelines turn out to be faulty approaches when Google changes or updates its ranking algorithm. In such scenarios to help webmasters protect their websites from being penalized, Google has launched a very useful tool which is called disavow link tool.
Many webmasters have already started using the tool however, not all webmasters are using the tool correctly. Number of mistakes are made by the webmasters and Matt Cutts in one of the latest videos in GoogleWebmaster Help pointed out six common mistakes.
Most people when they upload the file they use multiple formats such as Excel file, Microsoft Word document etc. The right file type is .txt file and you are not required to use any special syntax, font styling or sorting of the file. All that you need is a regular .TXT file.
The next common mistake is to give specific URLs of the links. Rather than disavowing individual or specific links, you should disavow the entire domain. Therefore, even if you miss out any links you will not have to worry when you disavow the entire domain.
Lot of .TXT files that are being uploaded come with syntax errors. For the disavow link tool to work correctly, the right syntax has to be followed.
Yet another common mistake that is found in the use of link disavow tool is the inclusion of explanations and reasons in the TXT file. If you want to give any explanations or requests to make send another file with reconsideration request. Your TXT files should contain only the list of links or domain names that have to be disavowed.
The fifth common mistake that is found in the use of disavow tools is errors pertaining to comment tags and comment out tags. People do not use uncomment tags correctly which results in syntax errors. If you want to comment in your TXT file then remember to uncomment out or else it is best not to comment in the TXT file.
Most people stop their efforts with the submission of the disavow tool and they do not take any further efforts. But if you are keen on protecting your website from spammy links then you should take efforts even outside your link disavow tool.
The next time you want to use link disavow tool just make sure that you do not make the above mistakes so that you get the desired results. It is always good to do a follow up to see whether the disavowed links are actually disavowed after the submission. Unless you perform a follow up check, you will know whether your links have been disavowed or whether any corrections are required to make your link disavowing efforts successful.