Any search engine optimization (SEO) expert worth his or her salt knows that getting a first-page Google result is harder than ever – particularly in light of how many people lost first page ranking after Panda and still haven’t figured out how to get it back! Google’s search and indexing algorithms keep getting more complex, and the fact that most searches now return “blended” search results, with videos and images pushed towards the top of the first page, traditional web results are having a harder time competing. When times get tough, you have to get creative and work harder to present what is not only ranking well in blended returns but what serves your purposes best.
All is not lost. Forrester Research has found that videos are 53 times more likely than traditional web pages to receive an organic first-page ranking. People love to look at videos so much so that viewing videos eats up more bandwidth on a daily basis than anything else. So… make videos!
The first way is simple – make a video and submit it to YouTube. You can even do it from nearly any smartphone – it really is simple! You’ll quickly be indexed into Google’s search engine. However, anyone who clicks on a YouTube result is taken to YouTube, which is fine for branding but not for driving traffic. That only serves a half of what your needs are.
Instead, try video SEO. It may sound funky, but it does really work! This will ensure that Google not only finds and successfully indexes your video content, but that Google will display your video content when specific search terms are queried! That serves both of your goals – branding and traffic!
Here’s how to make it work:
First, get great video content. You can make it yourself or contract for it to be made for you. Either will work. Then, submit your video to Google using a Video Sitemap in Google’s Webmaster Tools. Make sure that you have a robots.txt file on all video pages, and submit other meta-data such as description and keywords – and don’t forget the all important title tag of the page (which should match the title of the video). Target more specific, or longer tail, search terms. Pick a strategy and run with it!
Since Google also considers things like the number of pages on the site, and the number of links to the site, along with where those links originate, you should have your video submitted to various other video sites for links, more visibility, and more traffic! SubmitedgeSEO.com can help you with your video SEO by creating and submitting videos that are highly relevant and engaging to your audience.
The key to making this all work is producing a good video. Don’t despair if it doesn’t take off on your first few tries. Stick with it and give it an honest shot. If you give people something worth watching, they will watch it – and share it and possibly come back to watch it again!