You may have invested a lot of time and energy to set up your travel website. You may have designed it creatively and made it very attractive and appealing. But of what use is a website if there are no visitors accessing it? You need to get listed on the search engine’s local search pages to ensure considerable number of visitors. How could you manage to garner the attention of the search engines? Let us look at what you can do to boost your travel website’s ranking, especially for those who are looking at targeting the local customers.
While targeting the general search pages, the process may take a long time to yield results. But targeting the local market with the localized keywords may be a lot easier. You are obviously aware that Google gives a lot of significance to the number of websites that are linking to the concerned website. You can achieve this through a lot of link building strategies. But the procedure is long and you cannot expect immediate results, unless you indulge in malpractices which of course you should steer clear of, if you do not wish to be penalized by Google.
Let the general SEO process go on. Simultaneously, get socially active; like create a page on Facebook. Pages that are popular on Facebook rank well on the search engines. So it is best if you could create a page for your travel business. Ensure that you add a local address in the contact details. Complete the profile page carefully with all the details including the specialty of your business, like some exclusive tour or exotic places so that your site is picked up when someone searches for that niche.
Yelp has become the most popular place to get the information on local businesses. It will not only help you with local searches but also give you reviews on the local businesses. Reviews left by satisfied customers will help you get more customers as people generally tend to follow word of mouth references. So encourage your customers to leave reviews about some travel that they undertook through you or some visit that you arranged for them.
Google search engine, it has been noticed, integrates the results from its Google Places. So it is prudent to get your business listed in Google Places, as that will increase your chances of figuring in the search engine results. Here again, it is most important to add your complete local address to increase your chances of showing up in the local search result page.
There are many more ways to get your travel business listed on the top of the search engine results. We just looked at some ways to reach up there. And just getting noticed on the search engine will also not ensure business for you. You need to convert those potential customers into buyers and for that you need to plan and strategize.