Like every other webmaster, you are also very likely to have been spending sizeable amount of money on building back links for your website. All of us do this because we know that Google gives prime importance to back links next to good quality content. If you have been spending a lot of money and time on building your links you should know for sure how you are fairing. In other words, you should know your link profile. One of the crude ways of checking your link profile is to use the search tag “link:yourwebsitename.com”. This will give you a basic picture on your link profile.
Alternatively, you will also be able to check your link profile through free webmaster tools. However, all along, the webmaster community has been dissatisfied with the limited picture both the methods of finding one’s back link profile.
Google recently, in the past week announced the improvement it ahs made to its backlinks tool. In the past you were able to get backlinks up to 100,000 using the, ‘Download more sample links’ button. Google has said that in the past Google pulled out those links based on the lexicographical order, which it accepts is not the best way to profiling your backlinks strength. In this method, many websites were unable to get a detailed or more comprehensive picture of the website’s backlinks. The link data was incomplete toward the beginning of the alphabet.
As per the latest post in Google’s blog, the company has improved its backlinks tool or how Google selects the backlinks. With this improvement now, you will be able to get a more detailed picture or clearer picture of your Backlink profile. As per Google’s statement,
“The most significant improvement you’ll see is that most of the links are now sampled uniformly from the full spectrum of backlinks rather than alphabetically. You’re also more likely to get example links from different top-level domains (TLDs) as well as from different domain names.”
Google has also promised that you will be able to see a broader spectrum of data and links from diverse cross-section. Start using the webmaster tools on back links more effectively now and get shaper insights into your link building efforts. You will now be able to see where your links are coming from and who is sending your more traffic or who is recommending you.
This will also help you with your link purging efforts. You will now be able to get a clearer picture also on the substandard links that can possibly hurt your online reputation and your ‘neighborhood index’. When you are moving up the ladder, you need to be immaculately clean as far as your backlink profiling is concerned, lest you can make all your efforts come to nothing. The new improvements or the refinements made by Google on the backlinks tool should be made use of effectively to your advantage so that you come out clean with all Google’s future Panda and Penguin updates.