When you are marketing your products and services on the internet, you should first start by analyzing the web trying to find out where most of your target audiences are found. This will depend primarily on the nature of your business. What works for a B2B may not work for B2C type of business, it is therefore important to know who your target audiences are and you should tailor your marketing efforts accordingly. You cannot just go by popular notions and think that just by promoting your websites in the popular social platforms you can start driving traffic to your website.
For example, social platforms such as Facebook, Twitter, YouTube, etc., are popular worldwide but they may not necessarily do any good to your business if your target audiences do not make use of these platforms. If you are trying to sell insurance policies to senior citizens then you need to think twice before you market aggressively in Twitter, Facebook or YouTube because people in that age group do not use these platforms extensively. You need to identify other areas or other platforms on the web where you should focus. It is more likely that they are spending more time reading reviews online and reading blog posts on various insurance carriers. Therefore, this is where you should be focusing.
Similarly, if you are a B2B operation then there is no point marketing your products and services in classifieds sites that are meant for retailers and for B2C selling. Your target audience will be rather found in directories that are meant for B2B directories.
All these only point to the fact that before marketing your products and services online you should make a thorough research online trying to understand your target audience. You should not market your products and services blindly without having a clear understanding of your customers and their online behavior. If you do not understand your target audience’s online behavior then you are likely to be spending your money on the wrong channels, which may result in poor ROI.
The first important factor is finding the right place to market your products and services. Secondly, it is important that you make use of multiple platforms and not just limit your efforts to a single online platform. First, make a list of online platforms that you can use and prioritize them in terms of their effectiveness. Try to make your brand name visible in as many online platforms as possible and this will go a long way in improving brand popularity, which will help in increasing your sales level. In both B2B operations and B2C operations, brand familiarity plays a very crucial role.
Keep these two major factors in mind when you are marketing your products or services in mind. This will help you ask the right questions to your search engine marketing agencies. You will be able to get the best results from your marketing expenses. Go ahead start your consumer research.