What does SEO mean?
You are a new company or small business and you know the best way for you to get product out for the world to see is through the Internet. You have your website up and running, but you are not sure how your site can get more “hits”. Then you need to write and SEO article for your website. SEO stands for “search engine optimization”. It is the process of improving the visibility of a website or webpage in search engines using natural or un-paid search results. This means using keywords, phrases or keywords together to broad the search for users instead of code.
SEO writing is the skill of giving information in an informative and entertaining way, which is suited for your specific market. Try to write in your natural style of writing as much as possible as it will be easier for you to write. If this means that writing in a formal tone is pleasant enough for audience, then it is the correct tone to use for your article writing. An important piece of writing these SEO articles are finding the keywords that are as close to perfect to fitting your website. This will definitely help your position on search engines. Also, make sure the articles are not only grammatically correct but also beneficial and relevant to the reader.
What are the different types of SEO writing?
There are a variety of types of SEO writing. It is important to investigate and understand the difference between the types to help produce a successful SEO marketing campaign. Here are some examples:
- Press releases
- Email blasts
- Paid search ad
Working on your content and specific style of writing will help you work towards using the right steps and techniques for not only attracting web users but keeping them coming back to your site. Once you have figured out your specific style and it is working, it will help increase your SERPS (search engine results page). This is important in tracking your positioning, website ranking and traffic. This is a principle that you need to learn and understand. Your product will not reach to any of your desired consumers if you have no presence on the Internet. SEO writing is the top way to increase your customer base and encourage them to use and purchase your products or services.
What is the difference between SEO article writing and Content Writing?
First let’s talk about what the two do have in common. Both must have good grammar, researched topics, entertaining, engaging, useful and relevant. No one wants to read anything if there are misspelled words, run on sentences and paragraphs that aren’t broken up properly. The major difference between the two is that content writing doesn’t have to be keyword or phrase specific as SEO writing does. By focusing on the keywords or phrases, it allows the website to optimize their page on search engines which then directly affects the SERPS.
SEO article writing may tend to be more difficult at times when the keywords or phrases aren’t readily used by web browsers. The SEO keywords must flow naturally and appear to blend in with the theme of the website. It also must fit the requirements of SEO article writing. It takes a lot of practice for a writer to master this method.
What does good SEO article writing look like?
It is important to know what a good SEO article looks like before you go hire a writer that can do the writing for you. As a client, there are things you need to be aware of such as:
- What content do you need?
- Is it written in the first or third person?
- How long is the article?
Different companies will tell you different things, but according to the standard SEO article writing rules you should abide by the following:
- Article should be between 400-600 words
- Keyword density of 2.5-4%
This states that for a 500-word article, keywords should be mentioned 12-22 times throughout the article. It doesn’t sound that difficult, does it? Go ahead and give it a try before you make up your mind about whether you could write it yourself or need to hire a professional to write it for you.
What is keyword density?
You have heard the term “keyword density” in the previous paragraph. What exactly does it mean? Keyword density is how many times a specific word or phrase is purposely place throughout the article per 100 words. When the article is presented to different directories or positioned on a website, the search engine will send out spiders to “crawl” thru the article. The search engine picks up specific words or phrases that are used continuously throughout the article allowing it to move up on the search engine rankings. The keyword density may be different for each article depending on the subject and the needs of your client.
What if I want to learn how to write and SEO article?
SEO article writing isn’t rock science, but as with any new skill practice makes perfect. It is imperative when learning to write SEO articles to do the appropriate research and product an article that is 100% unique. You definitely do not want your client thinking you steal someone else’s article and use it as your own. You want to create your own style that is one of a kind. The client hired you to use creativity in how you want to convey your research in order to entice new attention to their website.
How do I get started?
Getting started on writing an SEO article is fairly simple if you are comfortable using the Internet and Google. Remember that Google is your friend! Once you have nailed down what keywords and phrases you will be using and figured out who your target audience will be, start searching! Researching your keywords and phrases will not only help you create original copy, but it will also allow you to see what your competition is putting out on the Internet. Your goal is to out write them in every way possible and also use their webpages for resources for your benefit.
One of the most critical things you need to do when writing and SEO article is using a keyword in the head title and description. Make sure you use a title that is catchy and unique but relates to your subject so users will want to click on your article. Let’s not forget about organization in your article. It is very important to use subheadings to distinguish between paragraphs and make it easier for a customer to ready. Search engines spend a lot of time to what is placed in header tags. Using keywords in your subheadings wherever it is possible will boost your site up to the top of the rankings.
As stated previously, write the SEO article with your own natural flow of words. There are many times in articles the flow gets interrupted by the marketing objective of the writers that is becomes forced and unreadable. We want to keep the customer around and to continuing ready, not push them away. A good way to do this is by first writing the article without using the keywords. Once this is done, reread your article and see where new sentences can be placed with the keywords interjected without losing the natural flow of the article. Another reminder is to pay attention to your keyword density and how your keywords and phrases are placed through out the article.
How does SEO writing help with client conversion?
Once you catch the eye of your readers, our next job is to make those readers turn into buying customers. If they have come to your website because of the special niche that you offer they will more than likely be interested in your products or services. Remember your webpage content and SEO articles are very persuasive sales tools. You want extraordinary quality content with a high level of information written that readers may actually take away and incorporate into their every day lives. You want to attract the right people to your website. When you do, you will turn those readers into buyers and your earnings will increase.
Are there SEO niches?
If you are willing to work hard and go the extra miles, there are a lot of SEO niches that will put you way above your competition. There are many ways you can stand out in the crowd such as interviews, transcribing videos, provides Webmaster radio or pod casting or even cartoons. The list is endless! There are an infinite number of niches out there waiting to be picked up. It will take some time and effort, but try to make path for a smaller niche from a larger niche. It is ok to take baby steps in figuring out where you want to go with your niche, but be patient and persistent and the work will pay off for you.
If I chose to not write the SEO article myself, where can I find a good SEO article writing company?
If you have decided to not write the article yourself there are a number of companies that provide quality SEO article writing. Professional writers will not only produce it much faster than you could, but they understand other details of SEO that you may not know. It will save you money to do the article yourself, but hiring a professional will definitely pay off!