When To Increase Ad Spend

Ad spend is a portion of your budget that should be considered fluid. Lock yourself in to one flat rate, and you might not be doing yourself any favors. You need to be sure that you strike when the iron is hot, and utilize your advertising budget in the most efficient way possible.

When the holidays approach, you want to be already in place. If you sell toys, Christmas is your gig. Flowers? Mothers day and Valentines. (Chocolate bears sales sites can dig Valentines day, too.)

You can always cash in on holidays that allow freedom of expression or gift giving. Just be creative. Tourist towns are great for optimizing to cash in on tourist traffic looking for honest to goodness souvenirs.

You know you want to increase your spending when you are re-launching a website, coming out with a new product, or setting up some sort of service system. Make sure your output is paying off, however!

You can do this by running test markets, and selecting several different campaigns. Even if your first year runs a little slow, you can figure out which approach worked at each site.

You can push more aggressively as deadlines approach – people get desperate and if you can deliver, you can sell! Just don’t get up and make promises you can’t come through on – there is enough for everyone so stay busy and don’t be greedy.

Once you have learned the ins and outs of spending at critical times, you can add specifically geared SEO to both your ads and select pages on your site to pick up extra targeted traffic. Make your ad spend work for you. It’s your doorway to higher earnings and increased traffic so plan ahead and get the most for your advertising dollar, this will help your ROI and your bottom line!