What is Title Tag?
Title Tags are one of the most more here critical aspect of search engine optization. Search engine rely heavily on title tag for relevancy of a web page against a search query. In Search Engine algorithms, Title tag is given very high relevancy for high ranking.
This is how your Title tag looks like on Web page:
To see the Title tag of any website you can see it by choosing “View,Source” from your browser or simply right click and choose “view source code”
How to write effective Title Tag?
Create a list of keyword and phrase that you would like to target for ranking in Search Engines. Remember use different Title tag for each of your page, you can get penalized by SEs (Search Engines) if you see the same title tag for all your pages.
Open a notepad and lets create a effective title for Submitedge.
So now first let me take the list of my keywords :
1) Directory Submission
2) Directory Submission Service
3) Manual Directory Submission Service
4) Article Submission Service
5) Article Submission
6) Manual Article Submission Service
7) SEO Firm
Now we’ll simply combine the keywords into a sentence. Remember each additional keyword will reduce the importance of other keyword.
First I’ll see which keyword is the most important keyword for my website. In our example the most important keyword is Directory Submission. Also I’ll make sure that I don’t repeat any of the keyword, repeating keywords will have no importance in Title tag. If I use Manual Directory Submission Service – All my keywords Directory submission, Directory Submission service, Manual Directory Submission will be taken care. Now I want to include Manual Article submission service in my title tag.
There is my option
Manual Directory Submission Service, Article Submissions
The only problem with this Title tag is I’m using comma, so when a Search Engine reads they’ll read them as 2 different keywords and will surely impact the several combinations I can create from the Title. Lets retry it..
Manual Directory Submission Service – Article Submissions by SEO Firm
Hyphen will be ignored by Search engine and if you see I’ve also used last keyword of mine SEO Firm. Using hyphen will not much of he difference when search engine read my Title Tag and still produce good results for me. If possible try to create one single sentence, that can be read by Human as well as Search Engines.
You can also include your Brand name (if its a small one name, else you’ll end up wasting most of your important space of Title) in Title for Brand Establishment. You are creating a site that is Region Specific, It makes sense including your Region or Area in Title. You can use Stop words in Title.
Stop words are ignored by Search Engines and have no significance in Title. So if you use them there is no harm. But using them again will be a waste of Space. Remember its advisable to use 60 Characters in your Title.
Points to Remember :
1) Use all your keywords in title
2) Don’t repeat words in Title
3) You can use Stop words
4) Try avoiding commas, instead use hyphen
5) In your site is Region Specific, mention your region
6) Most Importantly make it REAL visitor friendly and not just Search Engine Spider Friendly