Any search engine optimization (SEO) expert worth his or her salt knows that getting a first-page Google result is harder than ever. Google’s search and indexing algorithms keep getting more complex, and the fact that most searches now return “blended” search results, with videos and images pushed towards the top of the first page, traditional web results are having a harder time competing.
All is not lost. Forrester Research has found that videos are 53 times more likely than traditional web pages to receive an organic first-page ranking. So… make videos! The first way is simple – make a video and submit it to YouTube. You’ll quickly be indexed into Google’s search engine. However, anyone who clicks on a YouTube result is taken to YouTube, which is fine for branding but not for driving traffic.
Instead, try video SEO. This will ensure that Google not only finds and successfully indexes your video content, but that Google will display your video content when specific search terms are queried!
Here’s how to make it work: First, get great video content. Then, submit your video to Google using a Video Sitemap using Google’s Webmaster Tools. Make sure that you have a robots.txt file on all video pages, and submit other meta-data such as description and keywords – and don’t forget the all important title tag of the page (which should match the title of the video). Target more specific, or longer tail, search terms.
Since Google also considers things like the number of pages on the site, and the number of links to the site, along with where those links originate, you should have your video submitted to various other video sites for links, more visibility, and more traffic! Submitedge.com can help you with your video SEO by creating and submitting videos that are highly relevant and engaging to your audience.