Blogs are one of the best avenues available to generate visitor traffic and improve search ranking. A part of what makes blogs attractive is that you don‘t need them to be instantly successful to get quick benefits from them. It takes a lot of thought, research, time and effort for your blog to be a success, and then you can use it as a tool to leverage increased benefits for your main website. Don’t get spooked, the time and effort all pay off and in the end, it will be as easy as pie to maintain.
The key to a successful blog is unique content. Content isn’t just text. Content is video and images as well. Don’t go overboard with photos and videos though – you need to make sure there is plenty of text for the search engines to index. Good content alone won’t automatically make your blog popular. Before you can attain true popularity, you need to give your blog a head start so that people will know that you have a resourceful blog online. That can be done by working social media packages, link wheels or both. It may take awhile before your blog gets indexed and you start getting ranked for relevant keywords, so don‘t panic if you don‘t take off in a month.
If you have an email list built up, you can use that to invite people who have already known you and your services to visit your blog. This is one of the easiest ways of giving your blog a push in the right direction without making a complete cold call. All you have to do is let your existing customers know about your blog through an email and that they are under no obligation to act on your request. Keep it short and sweet so that it doesn’t look as if you are trying to sell them something. People are constantly bombarded with marketing mails and they will always look at corporate emails with suspicion.
Ultimately, you want them to subscribe to your blog once they arrive at it. There is nothing wrong with offering an incentive for subscribing to your blog. This can enhance your email marketing considerably. Make it simple – just visit the blog and sign up. You can offer a discount on your products or a free eBook or it can be anything. People always love free things and you can use this fact to your advantage. it isn’t shady business, it is a common marketing practice.
Solid, optimized content and effective email marketing that is supported by an incentive will increase the attractiveness of your blog for visitors. Keep posting regularly and each post must be unique and resourceful. It’s easy to get lazy, but stick with it! There is a lot of information online but people know that not all information is trustworthy or credible.
If you can gain your readers’ trust and convince them you know what you are talking about, you will be their go to source for good information. The key to success over the long term is giving people what they want. Run your blog as an informational resource with a minimum of marketing posts – save the advertising for your ad space and the occasional direction to your main site for special promotions, etc. if you follow this formula, you will be enjoying success in no time!