Local SEO is picking up rapidly. More and more people are getting aware about the importance of tapping the local market. For localized businesses like restaurants, retail business, lawyers, banks and others, targeting the local area consumers is more profitable than those on the national level. The establishments which operate as a chain and are based in multiple locations can surely benefit from general SEO but for those who operate from a specific geographical area, it makes more sense to opt for Local SEO which helps them to be found when the customers residing in their area of business are seeking their product or service. They are assured of sure-shot sales this way.
Here we look at some of the strategies that your Local SEO campaign could do with:
Google Places will bring you immediate exposure in your local area. So sign up today for reaching out to those seeking you. These consumers who are searching can reach you through the Google maps and search results; the logical conclusion to this could mean sales for you. Additionally, also get your business listed on the business directories. Search for the most reputed ones and get listed on them to gain credibility. Being on credible directories will also mean gaining higher ranking on Google listing as companies with complete and accurate information gain precedence on Google search than those with dicey or incomplete information.
Google maps and local searches are accessed more by people on the move. People no longer rely just on computer for their search purposes; they are increasingly using mobiles for their queries. This point cannot be overlooked. So you have to ensure that your site is mobile compatible too. Move with the time and with people progressing to smartphones from PCs, you need to keep stride with this change and make your site mobile friendly too. This will give you an added advantage over your competitors.
Never lose out on the quality of the content on your site. Only highly engaging and readable content will catch the interest of your target consumers and so give it to them consistently. Search engines seek out engaging and high quality, relevant content and so to gain visibility your site must provide just that. Stagnant sites with stale content may not be crawled by search engines at all; so keep updating your site with the latest changes and also keep adding fresh and informative content on a regular basis to it.
Watch out that you do not overstuff your site with a whole list of the names of places around your core business area. Instead of working in your favor, it may go against you and you may get penalized for the same. Just include the area which you want to target like the place where your business is situated and that too not on all pages of the site; just the relevant pages.
Local SEO if done the right way can work wonders for your business and is not as complicated as one may assume it to be. Just a bit of time and effort can get traffic for your site and set your sales register ringing…
How To Do Local SEO