Are you better off taking care of your content needs on your own, or turfing them out? Some insist DIY is the only way to go, but it doesn't always make sense. Should you outsource your content needs? If you don't have the time to populate your site with self-written content, then the answer is yes – but only if you can get good content and can afford to pay a freelance writer or an SEO firm with processional writers on staff. Whether you go DIY or outsource, quality is always paramount.
There is no shortage of content providers in the marketplace. Many writers and firms offer SEO content on whatever keywords you desire, but the quality can be every poor. They may have a limited grasp of the language. They may spin out articles at the rate of several an hour and you are lucky if the finished product makes any sort of sense at all. The product may make sense, but be so full of errors no one will pay attention to it. Many of these providers still think keyword stuffing equals SEO, and in some cases they may be outsourcing your job to a third party with little or no skills at all. It is more common than you think.
That isn't the lowest though, it does get worse. There are the article spinners who offer to put up 'unique' articles for you on directories and submission sites all over the web. They write three articles with a certain number of paragraphs each and your keywords in each paragraph. Those are usually fine, but they then use software to mix and match all possible combinations of the paragraphs to make hundreds of articles. Don't be fooled. The articles are not unique, they will be incomprehensible, and neither searc
h engines nor human readers will be impressed. You will be lucky to not get blacklisted by the SERPs and a timeout or loss of PageRank is almost a given.
What is the answer then? You need solid content ranging from 300-600 words, added continually to your blog or website (or placed strategically on the web). The content should be naturally keyword optimized, and informative. There should be no run on sentences, overused phrases, or lame attempts to fill space with fluff. A good copywriter will be able to research, cite, proof their own work, and construct sentences that flow smoothly. They will match their style to your own, bringing out your voice and increasing the value of your content with their own expertise. This is optimally what you are looking for.
The price is important, but it's not everything when choosing a copywriter. It's what they deliver, and if it brings real value to your website that counts. If you find a good copywriter, hold on to them – be willing to bend a little at times (they are people with crazy home lives and stuff going on, too!) and throw a bonus their way once in a while. It will keep them loyal! Also, if you use the same one for five years, expect their prices to go up – a good copywriter is always in demand, and competition for the really good ones' time is fierce. Keep that in mind. If you take care of them they will take care of you.