Every webmaster wants their site to rank well, but to get the results from your search engine optimization efforts you’re hoping for, you must pay careful attention to details and avoid the many pitfalls that may appear in your path. It’s not a matter of avoiding just a couple big mistakes that could tank your efforts. There are many factors that you might dismiss as trivial, but which could turn out to be factors that kill your online performance. Knowing what as many of them are as possible is the first and easiest step to avoiding trouble.
Let’s take a quick look at some of the mistakes that are commonly found find in websites. If you find the same mistakes in your website then you should waste no time but immediately address them – or else get a failing grade! Many of these are issues you can fix on your own, but as is true with anything else, the help of a professional could be a better option for you in some cases.
One of the main problems that poor performing websites usually have in common are poor navigation and poor usability issues. Poor navigation makes it difficult for the search bots to crawl your website completely, so you end up with only partial crawling which means you don’t get indexed well in the SERPs. This will not only affect the search engine indexing, but it will also make it difficult for your website visitors to find the information that they need from your website. The actual user experience portion of it all is important.
Your home page is the most likely one to be listed in the search results so let’s look at that first. When people visit your site’s homepage they should be able to find the most important information in your website easily. Internet users are impatient, and won’t spend a lot of time searching for the information they need. If you don’t spoon feed it to them, they will go somewhere that does. Your website should have an intuitive architecture, with pertinent information clearly visible so users d
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If you have a site that requires visitors to sign in to access some or all features of your site, make sure that the signup and sign in box are on the right side of the upper half of your page because that is where internet user’s eyes will search for signup button. All of the major websites like Google, Facebook, etc, have the sign in box in this same location. People like familiarity, and if you make them feel comfortable starting with basic architecture, the odds are you’ll get more people signing up. People are creatures of habit – give them what they are used to.
One of the best pieces of advice you can follow is to make a habit of spending some quality time reviewing your website architecture from the user’s perspective. Seeing how things work from this perspective will only go to help you provide visitors with a better user experience. In your view, placing certain information or image in a particular place will be visually more appealing, but this may not translate to usability for your website users. You should avoid such mistakes to ensure that your websites gets not only good ranking but that it also gets good conversions. Remember – it is your visitors that you need to serve – not yourself.
A final ‘rookie’ mistake is to fill your entire page with images. This may look great, but it is useless. The web hosting industry is well known for their cluttered home pages, and make further mistakes; besides filling their homepage with images, they even include their web hosting plans in the images. This leaves search engine bots with very little content to index. This does absolute zilch for search engine rankings.
As a result of this clutter, their search ranking can be adversely affected. You must review your website and if you are making the ‘too much images or Flash’ mistake in your website, then you should add enough content to your homepage and to other pages that do not have enough content to make them more valuable from an SEO perspective. It doesn’t take much time to perform a site audit and look at things from a fresh perspective so that you can give your guests the best experience possible.