It seems like a a very basic question to ask, but have you got your blog up and running yet?Are you leveraging it, or is it sitting around being fed a post every now and then that never seems to draw much attention? If you are making the best use of your blog to build your business or brand, you aren’t doing yourself any favors. Blogs are like children – you feed them and they grow. The more they grow, the more they can do.
Here are some very good reasons you need a blog, which I have mentioned before – all or any of these are good reasons to have a blog of your own!
Blogs can get you ranked very highly for long tailed search phrases and blogs can increase your traffic! Blogging can add credibility to you, your brand and your website or product as well as bring you new customers, both through organic search and from links from other blogs or websites. You can increase your visibility on the web, and be easily linked to social networking sites. The more places you are, the easier you are to find.
Blogs can make you seem more approachable and friendly, even if your business is very technical. One of the big things a blog can do for you is bring in free links as bloggers link to you and users link to you from their websites and social sites start picking up on your posts. Blogs can gain you respect as others in your field come to depend on your postings as a source of useful information.
There are many platforms to choose from, but WordPress is a terrific, easy to use platform. You can even take a thriving WordPress blog and re-host it on your own server which is the best rout to go for many businesses. There are plenty of useful plug-ins available to help you, and options and support forums can help with customization issues (although support is minimal if you host the blog yourself.
Blogging can even help establish your website as the authority place to go for information! This is what your goal is because it is going to raise your reputation and make it easier to convert and convert for more money as well. Every business needs a blog, so quit making excuses and just do it because every day you don’t is a day you are losing money.
Start a blog this year, and give yourself a boost! It could be the move that gives you a boost or skyrockets your business. There’s no excuse to not make blogging a top priority for the new year!