SEO Step By Step Guide– 85. Success in Social media marketing

Social media marketing success
Sometimes due to our ignorance we can be making a number of mistake

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s in our SEO efforts. These mistakes can become potential barriers for our success. One of the areas that is flooded with mistakes is social media marketing. Sometimes, our over enthusiasm to promote our website blocks our vision and we may fail to see even the most obvious things.

Like we mentioned in number of other posts, many SEO strategies that we are using now for SEO purposes are not originally meant to for SEO, these are derived or secondary benefits that we are enjoying. Today’s social media began with a different purpose. It is meant be a platform for people to interact with each other and meet new people, share content, photos, music etc. In social media, we should have interaction with others. And one of the major mistakes the SEOs make in using social media as for link building is that they totally forget the interaction part and just make it a one way thing. All that we see are contextual links; we don’t think of contributing to the social media site in any positive way. This can be a self destructive approach that we should be careful about. Soon we will be identified as spammers and our postings in the social media sites will lose credibility. Never make this mistake yourself. Make it look natural and think of something creative and contribute something positive to the community.

Secondly, we do all the posting by ourselves leading to self-promotion. Anyone in their right senses and with little common sense will be able to make out that your efforts are outright spamming but in a subtle way. Get someone else to make the posts or post from an id that will look like third party postings that refers to your service. This will be more credible than self promotions.

The third mistake is that we make our postings in social media in an indiscriminate way. We never spend time to see whether the postings that we make are fitting in a particular social media network. Making a posting in a community site that is meant for music on automobiles will be a sure looser. You will only frustrate the other users and it will be only a matter of time before others report you. You will lose your credibility completely for making such spammy posts.

Try to entertain conversations in your posting direct people to other relevant and useful information so that your online promotion and link building will be subtle. Like mentioned in the previous post check whether the social media sites that you are using uses nofollow links and if they do, don’t waste your time in such sites. You can use such sites for getting some targeted traffic and to promote your brand but if your intention is link building using such sites will be of no avail.

So the next time when you setout to make your link building efforts in social media sites, make sure to stop for a minute and pull your act together and make diligent efforts that will bring the desired results.

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