SEO Step By Step Guide–44. How Internal Linking Can Help Your Website

In the previous post, we were discussing about the importance of getting indexed in search engines as the first step towards good search engine ranking. It is not enough to get just our home page indexed. It is important to get all the internal pages too indexed and one of the factors that ensures that all the internal pages too are crawled by search engine bots is good internal linking.

Many web masters put in lot of efforts in getting one-way links to our website but they pay very little attention to good internal linking. Most often, some of the most important information about our products or services will be found in the respective inner pages and not on the homepage. So you can increase the conversion rates by getting the right inner pages listed. Since it is totally under your control, you can have a well linked website. When you make use of right anchor text within your website’s content to link to the other pages, your keyword relevancy of the inner pages will improve a great deal. It will also help a smooth flow of Pagerank to the inner pages. It has been noted that when you use relevant keyword anchor text to link the inner pages of your website, the number of keywords for which your website gets listed improves a great deal. You can boost the strength of your main keywords by increasing the number of internal links for that keyword from various pages of your website. This requires prior planning and good content writing skills.

It will also help your website visitors to reach the important pages of your website by clicking on the anchor text without having to hunt for the navigation bar links. This will enhance visitor’s online experience. Moreover, if you use image oriented navigation bars, then it will block the search engines from reading the keywords. In such situations, using good internal linking structure through anchor text will make up for what you miss out on the navigation bar.

You should know to take a balanced approach while using the internal anchor text linking. Do not try to place too many anchor text links on each page and if you happen to have a large website, this will make every second word to be a hyper link. It can become a source of irritation to the users. So make sure that you keep your website as user friendly as possible. You must avoid everything that triggers irritation in the users. Your prime concern should be about enhancing user experience without compromising on the search engine friendly architecture.

Internal linking therefore is highly important and unlike the reciprocal links or one-way links, you do not have to wait for your website to be launched to increase your back links. Here you can have all the internal links in place when you launch your website so that you will enjoy the benefits of those internal links from the first day.

SubmitEdge