SEO Step-By-Step Guide– 222. Understanding Paid Inclusions

Most of us today rely solely on Google and this does not call for paid inclusions. For those who are in the bottom line of the competition, being indexed in Google and getting listed in Google’s search results is considered a mountainous achievement. However not everyone is in this stage. Some of the businesses are on the other end of the competition scale. These are companies that already have reached top rankings. Though they have reached top rankings, they cannot stop. They need to run the race continuously. If they stop that is the road to their perdition.
If websites that are in the bottom line have their own set of competitors, people who are on top will have their own set of competitors. They start looking towards other forms of increasing their popularity. One of the ways that is commonly used is to make use of paid inclusions in search engines in which they do not have any rankings. Not only those who have achieved great results go for paid inclusions, even those website owners who have recently launched their websites go for paid inclusions. In fact, it is only such websites need paid inclusions.
Search engines like Yahoo has paid inclusion program. By paying for inclusions, you make sure that your website is included in the search results. However, it does not get you top rankings in the search engines. Paid inclusions as the name suggests, gets only a place in the listings and it is not necessarily the top listing. Relevancy of your website is still important for websites to be listed in the search engines even if the website is indexed on paid inclusion.
Paid inclusion is one of the fastest ways of getting your website indexed in the respective search engines. If you cannot wait for the search engines to index you through regular indexing, you can go for paid indexing. This is best suited for brand new websites that would like to create a mark on the web quickly.
Google does not have any paid inclusion program. Google indexes all the websites on the web free of charge. The only form of paid listings they have is their famous AdWords scheme.
You are paying the search engines a fee to give priority to your website in their indexing process which otherwise may take a long time to be indexed. Many people misunderstand paid inclusions. They think that paid inclusions will get them top rankings in the search results of the respective search engines. However, that is not the case; search engines do not allow such a ranking system because it will affect the quality of search results. So content relevancy is always the top criterion for getting search engine listings.

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