SEO Step-By-Step Guide– 215. Revamping your holiday promotions

A number of surveys have been conducted by various companies in an effort to understand and to project the holiday shopping trends for 2009. Most of the surveys concur in their results and they indicate that there is going to be a further reduction in the holiday shopping as compared to 2008. These survey results come as a surprise to many business owners. Many of us were under the impression that the black days are behind our back and that we can start looking towards a brighter future with the effects of recession subsiding. But consumer opinions state something different. It is probably because, families have taken a hard lesson last Christmas and they hoped that 2009 will be more hopeful; with no good news coming their way, they are left with no option but to fall back to “pessimistic safety.”
What do we mean by pessimistic safety? When people are pessimistic about the future, they will go slow on their spending. This will leave them with more resources and if things get better, they will be happy that things are better now and that they have enough resources to spare now. If things do not get better, they would have played safe and be on the safer side. That is what we mean by pessimistic safety. If people are going to prescribe to this view, then this puts webmasters and business owners under serious pressure. Many of us were hoping to make up for all the sales that we lost last Christmas and during the past year with 2009 Christmas shopping. Now we here of surveys that promise no good news to us, it is time to revamp our holiday promotion efforts.
If you have not started your PPC campaigns, it is high time that you started setting up your campaigns and tried various patterns to study their effectiveness. You are in fact left with no time; it has to happen now. This again is a good time to start your press release series for the holiday season announcing your offers and discounts to start getting the attention of the online consumers.
Your landing pages should receive special attention now because you cannot afford to let go of visitors that come to your website without making a sale because people have already made up their minds to reduce their holiday spending. Every visitor you lose is equivalent to 3 unsuccessful sales with the expected level of sales during this season. What every customer is looking for now is cost cutting and saving while shopping so give them what they need so that you can get what you need. Unless you create, a “You Win-I Win” situation, it is going to be a tough battle even this holiday season.

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