SEO Step-By-Step Guide – 173. Boost your HTML Sitemap

When it comes to link building all that we try to concentrate is the homepage. Every link we acquire will be pointing to the homepage. It is important that we focus on the homepage but there are other pages that you need to work on. Deep linking is becoming a popular link building topics these days. However, it this post we are going to discuss about link building from an entirely different approach.

One of the pages that is totally forgotten when it comes to link building and other promotional efforts is the Sitemap. This page gets zero attention from the webmasters. However, not many webmasters realize the importance of this page. If you are keen in getting your entire website crawled by Google and other search engines, then one of the effective things that you can do is to get the attention of the search engines to your sitemap. By having a perfect site map you can tell the search engines the route map to your website. Google already has its own Sitemap but not all search engines will make use of the Google version of your sitemap. However, you can make use of your HTML sitemap that will not only help the website visitors but also get the search engine crawlers crawl deep into your website.

How can you get the search engines to your sitemap? One of the ways of making sure of getting the search engines to your sitemap is by using your sitemap’s URL in the popular link building strategies. When you submit your articles to the article submission directories dedicate certain percentage of submissions to build the link popularity of your sitemap. You can do the same with directory submissions. By providing a number of entry points to the search engines to visit your website’s sitemap, you can make sure to get the attention of the search engines to your sitemap.

One of the drawbacks with the sitemaps is that they do not contain elaborate content. To over come this, you can use some good information about your website and where people can find the most important information regarding your services and products in your website. This is not a normal practice to have chunks of text; however, this does not mean that we should not do it. You just need to make sure that you do not go overboard with this effort to ensure that your sitemap page does not look awkward. You need to think out of the box to stay on top of the competition; there is no such thing as you cannot do. You can go ahead with any new idea as long as you are not violating any of the search engine principles. Just keep it white hat and keep cruising on your way to success.

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