SEO Step-By-Step Guide– 168. Social Bookmarking Mistakes

Are you a great fan of social bookmarking to promote your website and to increase its visibility? Undoubtedly, social bookmarking is one of the best ways of improving your online visibility. However, if you want to tap the potential of your social bookmarking efforts, you must make sure to avoid some of the common mistakes made by webmasters.

The first mistake that we see in many social bookmarks is that they offer very little to the online community. They are purely marketing stuff and promotional stuff. You cannot possibly get any decent traffic from such social bookmarks. With more and more social bookmarking sites using ‘nofollow’ tag, if you want to get the maximum out of social bookmarking, then you must tap on the traffic your social bookmarks can send. If what you are offering the internet community is worthless, then you cannot expect people to click on those bookmarks and visit your site. Therefore, all the time and money you spend on such social bookmarks will be wasted. So let the efforts you make be fruitful. If you leave out the context in social bookmarking, then your bookmarks are nothing but spam. Your bookmarks will be ignored by the users, social bookmarking sites and even search engines will mark you for spamming. This will affect your site in a very negative way. We have a wonderful platform to promote our websites, let us use them but not misuse. Your website’s online credibility is very important.

Even if you are not spamming and when you have really useful contribution through your social bookmarks, you may not get the best out of your social bookmarks when you fail to choose the right anchor text for linking to your website. The quality of your tagging text is very important for search engines to associate your website to the keywords you are targeting. If you do not have the right anchor text, then you might as well not spend time in any bookmarking efforts. You will be able to enhance the strength of your targeted keywords by choosing the best hyperlink text. So spend some time in coming up with search engine friendly anchor text.

When you want to benefit from social bookmarking, then it is important to do it at a large scale. If you limit yourself to just a few social bookmarking sites, then you will not see any great impact. You might get just a few occasional visitors from these social bookmarks. There are hundreds of them, you just need to pick the top bookmarking sites to create some impact online. Greater the number of social bookmarks you create the better. If you can find social bookmarking sites with good PR, then it is even more better.

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