SEO Step By Step Guide– 163. Tips for Optimizing your YouTube Videos

YouTube is one of the best tools for search engine marketing. However, not all of us get the full benefits of this powerful SEM tool. It has been observed that people show more interest in watching videos rather than browsing websites that have lot of content. Here are few tips that will help you get the best out of your YouTube Videos.

One of the things that you should remember while planning your YouTube video is the length of the video. We know that it is highly painful to wait for the video to load. YouTube videos can take strikingly longer period of time and this can frustrate the internet users. Not every one will wait patiently for the video to load. As YouTube videos are notorious for their slow loading speeds, you should be mindful of your video’s size. Do not shoot long videos; shorter and crispier videos get the most hits. Divide your video into a number of segments to make it easy for the viewers. You can reduce the size of the video files suitable for YouTube using number of free tools available.

People love “how to” videos more than anything else. So the best way to market your products are services is to come up with a number of “how to” videos that are related to your service or products. Associate your how to videos to the most important keywords of your website.

Unique videos always get higher hits. We can find hundreds of videos offering the same information and we cannot expect such videos to get more hits. By adding one more video online with similar content, we will only be sucked into competition.

The title of your video is very important to get the attention of the search engines as well as the attention of the viewers. The second important aspect is your video description. Make sure to put the hyperlinked URLs in the beginning of the description so that it is visible. You just need to spend some time analyzing how videos and their descriptions appear in YouTube. This will throw more light on how to come up with titles and descriptions that will get more hits. Do not push the clickable URLs to the rear end of the description, as they will become invisible. Users will be able to see the URLs only when they specifically click your video. This will reduce the click through rate. Keep your anchor descriptions to 27 characters as the maximum limit. Try to avoid redundant videos as much as possible to increase your click through rate. All videos should have a specific call to action without which you will not be able to get much out of your YouTube videos.

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