All of us are spending a lot of time, money and energy to optimize our website for getting good results in Google. So it is imperative that we should know what Google is saying about hiring an SEO company to optimize our websites. We should know whether Google is for or against it.
Google neither takes a ‘for or against’ stand on hiring an SEO company. All it is worried about or concerned about is that we should engage in fair play while promoting our websites. Google says that it is an important decision to hire an SEO company as it can help our website significantly in boosting its ranking in the search results page. At the same time, our site is also subjected to a great risk of irresponsible SEO. Google will not penalize the SEO service provider but the website. So if something should go wrong with our SEO our website will suffer and in turn our profit.
Google asks webmasters to carefully review the SEO companies before hiring them. Google also points to its Google Webmaster Central to help website owners to optimize their websites on their own. However, this requires a considerable amount of time, which not all of us may have.
If we have no other go but hire an SEO company, Google recommends us to ask few pertinent questions and to make our decisions accordingly.
The first thing that you should find out is whether your SEO company is totally up to the challenge and whether they have any previous experience in optimizing the websites and ranking them well. So ask for their success stories. Secondly, check with them whether they follow Google’s optimization guidelines as Google sends almost 70% of the website traffic. We should check what kind of results they would promise us and the timeframe required to achieve those results. Google also recommends us to confirm with our SEO service provider how they will measure the success of their SEO efforts. We should also check with them whether thy have any industry specific experience. If they should have any experience in your own niche industry, then it is certainly a plus. We should also find out how long they have been in business. This will help us know two things one is their level of experience and secondly, their reputation level. If they have poor reputation, they will not be able to offer their services in the same business name. Some companies to switch business names trying to evade from poor reputation. At last, we should know about the SEO strategies that they would follow to optimize our website.