SEO Step By Step Guide– 131. Making the best use of Twitter

If you have to take a poll asking which is the most popular social networking sites today, you will get unanimous response, “Twitter”. Twitter has gained sudden popularity among various groups of internet enthusiasts. Because of its popularity as the top social networking site and the amount of traffic it attracts, it has become one of the top sites for SEO link building and  traffic generation.

Unlike the many other social networking sites, Twitter has stringent set of guidelines and rules.
You can use twitter to promote your brand however, you need to first understand how twitter works. Once you gain steady foot with twitter then you can work wonders with twitter.

You must learn to keep to few ground rules while using twitter. Rule number 1, which is to be considered as cardinal rule is don’t spam. If you spam the place, that is what you will get back. So avoid spamming rather be more sophisticated in promoting your brand. Once your updates are useful and interesting you will find good number of followers to visit your tweets. You need to be more sophisticated in building your brand rather than being a moron who tries to sell his or her links.

Do not wait for others to follow you search for topics that are of your interest and follow them. It will help you get some valuable information and at the same time you will be able to get into a larger group that is interested in a particular field. When you follow people you will increase the likelihood of people whom you are following visit your tweets and in turn follow you. This will increase the number of followers. The best thing that can happen in twitter is to have a large number of followers. When you have a large number of followers you can easily promote your brand and your website address.
Remember that twitter is basically not an advertising platform, it is rather a platform for debates so you must look for relevant debates and make an entry. You will find a lot of discussions going on in twitter on any given field of your choice. The more you get involved in conversations, the better. You need to get the attention of people and that is the only way your brand can get their attention. So you need to be as active as possible in twitter. The best thing about Twitter is that you can just post short messages so you learn to be as concise as possible with your posts and branding efforts. Twitter does not restrict you from having multiple accounts as long as your login is different. Rather than tweeting about various thing from the same Twitter account, use different accounts for different areas of your business.

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