In the previous post, we saw that the ideal keyword density required for good ranking is 5% to 20%. Then we came up with the question of how to calculate the keyword density in the correctly.
The keyword analyzer tools try to calculate the keyword density in the way search engines do. In their calculations, they do not take into consideration words that are three characters or less. They also omit what are called stop words. Frequently used words such as ‘a’, ‘and’, ‘the’, ‘at’, ‘but’, etc., are considered as stop words. Each search engines will have a standard list of stop words, which they omit while indexing the web pages.
Let us consider the following example:
Total number of words: 500
Total number of words after omitting words that are 3 characters or less and stop words: 230
Keywords under consideration:
Website – 14 times
Website design – 6
Website design India – 4 times
Number of two word phrases – 30
Number of three word phrases – 21
Keyword density of ‘website’ = 14/230 = 6.08%
Keyword density of ‘website design’ = 6/30 = 20%
Keyword density of ‘website design India’ = 4/21 = 19%
What we need to remember while trying to maintain an ideal keyword density is that the natural flow of the text should not be obstructed. You should strive to create a professional looking website and even the content should be professionally developed. There is a great temptation among webmasters to compromise on the quality of website’s content in order to achieve the right keyword density. Even if you succeed in getting listed in the top 10 positions in Google, when the visitors do land your webpage, your content and website design should be compelling enough to trust your services and products. If you are going to have a landing page that reads poorly then you cannot expect the needed conversions. Therefore, when it comes to SEO, you should always have the bigger picture in mind. That is where you will find the difference between a professional SEO and an amateur.
Search engines themselves suggest webmasters to create websites for the users and not for the search engines. Search engine optimization is just an aid that will make a website visible online. Even if you do not succeed in attracting organic traffic there are number of other ways of driving traffic to your website. So when visitors come from other sources, they should be able to find a professional website that they can use for their needs. Otherwise, all your efforts will be futile.
By hiring experienced SEO copywriters you will be able create a fine blend of keywords density and quality content for your website. SEO copywriting requires great writing skills and it is rather complicated to meet the SEO requirements will still keeping the copy meaningful and interesting. Well optimized content is the lifeline of your webpage.
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