SEO Step By Step Guide– 117. Making use of the latest SEO tools

Today SEO professionals and webmasters have a number of tools that help us in the optimization of our websites. We must make use of these tools to enhance our SEO efforts. Some of the tools are paid tools while there are good number of tools that are free. If you do not want to invest more money on buying SEO tools, you can shortlist some of the free tools available and see how you can incorporate their use in your SEO process.

One of the factors that you should take into consideration is the safety factor. The tool that you are using should be a safe tool that does not set off the search engine alarms. For example there are number of automatic submission tools available in the market we should avoid using automatic search engine submission tools like WebPositionGold. Google specifically mentions that webmasters should not use this tool for submissions. So you must be aware of such restrictions by the search engines so that you do not get into hot waters with the search engines.

There are some safe tools like Google Analytics tools, which help us understand our website’s traffic pattern better. We will come to understand a whole lot about our website’s visitors and this will help us make informed decisions for our website regarding the future course of action to be taken with our SEO efforts.

Microsoft too has launched a new tool, which is in its beta phase. The new SEO tool kit from Microsoft has a number of useful features that will help the webmaster in improving the website’s traffic and fine tune the SEO efforts. The IIS SEO toolkit has a number of features including the site analysis module. Using this feature, we can identify all the common problems with our website. It will track broken links in our website, duplicate content issues and other performance issues. This tool is highly helpful especially when you have a large site whereby manual checking for broken links is not practically feasible. In such instances, using a free tool like this will help us. This will also save us a considerable amount of time that we can use for other useful activities.

Most of these SEO tools try to minimize the laborious manual tasks by automating the possible steps that are of repetitive nature. So pick and choose your SEO tools carefully so that you can accomplish a lot within a short period of time. Ultimately, the tool that you are using should help your SEO process and your website’s online performance. If they do not help you achieve those results, then you must try to avoid using tools that hinder your online performance or subject your website to unnecessary risks.

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