SEO Step By Step Guide– 109.Finding your place in local listing

Getting your website listed for local searches is as important as getting your site listed for global searches. Many people think that it is easy to get listed in local searches. But it is not as easy as we think. However, when we manage to get your listing in local searches you can drive a considerable amount of traffic to your website. It has been observed that local traffic has higher conversion rates because most of us prefer to deal with a local company rather than a company in an unknown land. They feel more safer to deal with a local company because they are easily accessible.

It will not be a bad idea to first concentrate on getting local listings before you get listed in global results. If you want to get your site listed in local searches, it is important to implement necessary changes to your website. Make sure that your contact us page is used properly. Provide your complete business address in your contact us page. You must also provide your business contact number with the necessary country and state code. This will help search engines pick your website for local searches.

Number of SEO professionals recommend the usage of hCard in our websites. It is recommended that we add our contact information in all the pages in the hCard format in the footer. It has been noticed that contact information placed in the hCard format is picked up by the search engines faster than the contact information in the regular formats. This is a great way of encouraging the search engines to list you in local searches. Google’s local business center is most likely to give your website a place in its local listing. You must also remember to register in Google business directory in the Google local page. If you have product images and video files make sure to submit them along with your local listing in Google. You will find getting listed in local listings is highly helpful as your traffic level soars high. You can also get your local listings with Yahoo. In the contact us page use local phone numbers presented along with the complete code.
Both Yahoo and Google local listings will increase your website’s traffic to a considerable level. When you do get your visitors, make sure to provide them with convincing information that will make them choose your products or services. Remember, these visitors are very close to the conversion point. You must therefore take advantage of them. Once they are in your website, they should not leave your site without making a sale. You should have a number of interaction tools on your landing page such as live chat buttons, click to send email buttons etc that will prompt the user to get in touch with you.

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