SEO Step By Step Guide – 108. Should you go for in-house SEO?

All the businesses are trying to save money in all possible ways to survive and to reduce losses during these financially difficult times. One of the areas where companies spend huge sums of money is website SEO. There are various ways of reducing our expenses on SEO. One of the ways that often come to our mind is to have an in-house expert. There are varied opinions about this approach.

Some feel that having an in house SEO expert will help us cut down the costs a great deal. Whereas others think that outsourcing is what will bring cost saving. These two diametrically opposing views have their own pros and cons. Let us have a look a few of the pros and cons of having an in-house expert.

When you want to hire an in-house SEO expert, you will have to review many candidates and you cannot merely go by what their resumes say. It is a very difficult area to review candidates on. People can build castles in the air and make you believe that it is possible. They might have been successful in one of the areas and this does not guarantee that they will be successful in getting your website too success. You will be spending a lot of time in reviewing candidates while your website remains unoptimized. Even after recruiting a candidate, you will not be able to review the performance of the candidate for several months because SEO results are slow to come by. When you realize that your SEO expert is doing no good to your website you would have already paid him or her several months of their salary which you cannot recover in any form.

On the other hand, when you outsource your requirements to an SEO firm, you still need to review the companies before handing over your website’s SEO. However, here you have the choice of picking a company that has past experience in your business vertical. Moreover, you can get your money back guarantee from top SEO companies like SubmitEdge. Here you are absolutely risk free. Here too the results may be slow to come by, but here you can take advantage of multiple talents of a team rather than being limited to a single person’s expertise. Often a group of people will be assigned to your website’s SEO at a fraction of the cost that you spend your in-house expert. Moreover, when you hire a full time SEO expert, you will not be able to keep him occupied full time. He or she may have to spend long hours only in the beginning stages and once the SEO is implemented maintenance will not take the entire day so you may not get the best out of your investment unless you draw clear list of tasks to be performed by your SEO expert. This way of managing your SEO staff will also consume your time and you need to review their tasks. You should remember that your time is also costs.

On the whole, you are more likely to save when you outsource your SEO requirements.

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