Blogs are a wonderful avenue to obtain great visitor traffic and increased search ranking. However, you don’t necessarily get instant success with your blogs as soon as you launch it. You have to put thought, research, time and effort into your blog to make it a success, and then you can use it as a tool to leverage increased benefits for your main website. . We need to work hard for its success. We need to put in a lot of thinking to make our blog a success.
The key to successful blog marketing is unique and irresistible content – and remember, content isn’t just text; it’s video and images as well. Just make sure there is plenty of text for the search engines to index. Great content will will attract many visitors to subscribe to your blog. Of course, good content alone won’t automatically make your blog popular. Before you can attain true popularity, you need to give your blog a head start so that people will know that you have a resourceful blog online. It can take a little while before your blog gets indexed and you start getting ranked for relevant keywords. This will certainly happen eventually if you market properly, but in the beginning you need give that little extra push that is required to start the ball rolling.
If you are an existing business that already has an email list built up, you can make use of your existing list and invite people who have already known you and your services to visit your blog. This is one of the easiest ways of giving your blog a push in the right direction. You can let your existing customers know about your blog through an email. Keep your email short and sweet so that it doesn’t look as if you are trying to sell them something. People are constantly bombarded with marketing mails and they will always look at corporate emails with suspicion. Win their trust by sending a simple email announcing your new blog, and inviting them to come and read your free content.
Once they reach your blog, of course, you do want them to subscribe. It is not a bad idea to offer an incentive for subscribing to your blog. This move can enhance your email marketing considerably by encouraging your prospective subscribers to read the email, visit the blog and sign up. You can offer a discount on your products or a free eBook or it can be anything. People always love free things and you can use this fact to your advantage.
Good content and effective email marketing that is supported by an incentive will increase the attractiveness of your blog. Once you have received enough subscribers to give your blog a good start, you need to keep posting regularly and each post must be unique and resourceful. There is a lot of information online but people know that not all information is trustworthy or credible. If you can gain your readers’ trust and convince them you know what you are talking about, you will be their go to source for good information. Simply by providing what people want and need, you can make your blog a great success. Run your blog as an informational resource with a minimum of marketing posts – save the advertising for your ad space and the occasional direction to your main site for special promotions, etc.