One of your pages that may be underutilized or even ignored is your splash page. If you do not even know what a splash page is, you are missing out on a major source of traffic. Splash pages are basically highly optimized pages that serve as an introduction to your site, as well as a variety of other reasons. If you have a multilingual website, then a splash page for your visitors where they will be able to select the language of your choice is very helpful. If you have your website organized for various categories of audience such as both those seeking employment and those seeking to employ (as in the case of a job portal), a splash page allows users to easily navigate to the correct side of the site by selecting their respective area.
You can also use this page for announcements such as special offers, discounts, and promotions. It can serve as a welcome page to promote upcoming products or services before your website visitors get into your website. So there are so many uses for a splash page – from navigation issue solving to advertising. However, many webmasters don’t understand and do not make use of this page well. In fact, most do not even optimize this page. Splash pages are in many cases not even considered as part of the website, since it seems separate and does not affect the entire architecture of the website. This is actually an added benefit – as it can be easily removed from the website at anytime without disturbing the structure of the website in any way, you can alter it and update it to give your site regular updates.
Because of its temporary nature many people ignore this page, when they should be utilizing it to its fullest potential. You can acquire all kinds of benefits from the splash pages by optimizing them for the right keywords based on the content of the page.
If you want to get the maximum benefit of your splash page, it should be one of your fastest loading pages in order to help your visitors quickly find the most important information on your website for their search. If you make your splash page a heavy flash page, you will lose a number of visitors who do not have time or the patience – or the high speed internet connection – for the intro or the splash page to load. Search engines also do not like heavy and slow loading pages, and this can affect you in several different ways. What’s more, when a page is in flash format, search engines will not be able to read the content of the page fully. This can kill your chances of getting good ranking in the search engines. You can make your splash page highly attractive using HTML, so go that route instead of fooling around with lengthy load times and fancy graphics.
A splash page can also be used for targeted customers, and gain its own rank in the SERPs if you leave it up over a longer period of time. One thing to remember about a splash page is you cannot have too much text. This means you have to be very concise and concentrate on optimizing for your important keywords. Choose the right page title – do NOT name your splash page ‘intro’. Instead, use a unique title that is keyword rich for your splash page just like your inner pages.