Getting banned from a search engine index can spell disaster for your website.
While being enthusiastic about optimizing your websites for better results is admirable, you can unknowingly trigger search engine alerts and your site could end up being black listed for various reasons. This makes it important not to go overboard with any of your optimization efforts. Ensure that you always use only approved SEO strategies to get good ranking.
Search engines like Search Engine Optimization that is helpful in giving searchers the best information, not tactics undertaken that try to manipulate the ranking by feeding what search engines look for. In other words, while all the search engines advise that you should make your websites search engine friendly so that they can easily access our websites and list them, you still should stay aware of the boundary drawn by search engines within which we should work.
When you cross those boundaries, search engines can penalize you in a number of different ways. Your search ranking could drop suddenly, your pagerank could drop suddenly – or in a worst scenario, your website might disappear completely from the search results. When a website gets banned, you no longer feature in the search results, meaning that your website can be accessed only by typing the website URL in the browsers link field. This is possibly the worst thing that can happen to a website.
Here are few things that you should be avoided when optimizing your website so that you will not set off the search engine alarms.
Keyword stuffing is one of the top reasons why websites get penalized by search engines. To get good rankings in the search results page, you need good keyword optimization – but it should not be overdone hoping that you can get to the front page instantly.
The next important task is linking – but if your website suddenly explodes with 1000+ back links, it will set off the search engine alarm, indicating that there is something underhanded about the sudden rise of links. So when you are engaging in link building campaign make sure that you are doing it in gradual fashion, such as building a link wheel or doing careful article marketing. Do not get greedy or rushed and try to acquire 10000 links in one month. Make it look like a natural process; getting your link building done by experienced link building companies can help you avoid trouble.
Another factor to be taken into consideration while building links is that the anchor texts used should be different. Not all the anchor texts should be the same if it is natural linking! If all your links have the same anchor text, it looks manufactured – like you used a paid linking campaign, which can also set off the alarms. Here is yet another reason why you should use only an experienced company to work on your website’s link building campaign.
Avoiding keyword stuffing and suspect linking can help you keep out of trouble and maintain your website’s ranking.