For a long time, SEO consisted of slapping up keyword rich content – and it didn’t matter very much if it was nonsensical as long as it caught the search engines’ attention. Now, however, search engines are wising up to the fact that there is a lot of this filler ‘junk’ on the web, and are taking steps to rectify the situation by discounting sites that are mostly made up of this type of content.
What does this mean for the average webmaster? They have to start paying more attention – and paying out more money – to get high quality content that is both search engine optimized and carries value for the end user. This means no more signing on to low end freelance marketplaces like Freelance.com or O-Desk to get articles for $1 each written by a non English speaker then ‘edited’ lightly by a third year college student to make them barely legible. No, this means finding a competent SEO copywriter and paying for high quality content.
An SEO copywriter is not only versed in keyword optimization, but has excellent research and writing skills to craft content for your website that will provide benefit to the user and convince them to purchase your product or those of your affiliates. You won’t have to worry when you assign them a portion of your website to create content for – they will be capable of editing and proofing their own work and you’ll have ready to g web copy.
A good copywriter is worth their weight in gold, and will likely be highly in demand, so if you find one, pay them well, and don’t forget a bonus once in a while to keep them invested. If you use copywriters provided by your SEO company, ensure that they are properly trained and have excellent English skills.
Well done web copy will last you a long time. Good copywriters concentrate of producing ‘evergreen’ content for your site, and will optimize for specific keyword phrases researched and proven to have good results. The aim isn’t just to have people click through to your site – the goal is to have them stay, read, and buy. This in a nutshell is why quality content is so much better than filler – the recent changes made by search engines only confirm that, as they are concerned with serving up the best possible end result to users.