Page Titles and SEO

If you optimize your web page titles correctly, you will attract people from the local area to your website, improving foot traffic as well as your search engine results.

The targeted traffic will reach people in your immediate area and you’ll have increased sales. There are several things that you can do to improve your titles:

You should place the name of your business, your main keywords and your city in the title of your homepage:

PetsStyles: The Premier Dog Clothing Shop in Seattle

If your business is just starting out, change the order of these items. Well known businesses should start their title with their brand, or company name. Fledgling businesses should list the primary keywords first:

The Best Dog Clothing Shop in Seattle: PetsStyles

‘Best’ is a good term to use when advertising, and your title will be on the snippet that shows up on the SERPs so take advantage of it!

Use a specific title tag for each page. It is very important that the title accurately reflect the content on the page. If you really want to gain brand recognition, hammer that home in each page specific title.

PetsStyles: The Doggie Dud Depot; PetsStyles, The Cat Cape Corner; PetsStyles, Home Dawg Hoodies, etc

Short titles are much easier to read. Don’t try to stuff keywords in your title; it is ineffective and beside the point. More and better results can be gained by making your website tightly focused on one keyword than simply ‘sort of’ relevant to a dozen or more. You can however optimize different pages for different keywords.

Using special characters in your title may backfire – many browsers don‘t support these and you can end up with badly garbled titles. You can use underscores or dashes to make reading easier. 

Optimizing your titles is only one step of SEO, and shouldn’t be counted on for everything. You need a balanced approach that combines the local optimization efforts with specific SEO geared at getting your site ranked for niche keyword phrases.

Once you have discovered how to optimize your titles, you can move on to your next step, and realign your site map and adjust any broken links. Any time you go revamping a site, you have to be willing to clean out the bugs!

After your site is fully functional, you can watch the progress with any one of many tracking programs. This will let you know which pages bring in the most traffic, and give you the opportunity to strengthen weak pages. By investigating pages that do poorly, you may find a certain string to tweak to bring them back in line.

Don’t forget to have fun. In the midst of optimizing, there is always the chance for humor. Document any funny bloopers that occur and build them into blog posts. The path to proper SEO is long and hard, but the results are worth it. So dive in and start submitting, optimizing, publishing and revamping! Soon your site will start to show a profit.

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