You must have already started thinking about promoting your brand online through the use of online videos. If you have not started planning for your online video promotion, get into action right away. Failure to act immediately will push you down to the rear end of the rat race and there are many chances that you are left out in the competition. Do not leave your online success to such chances. Here are few important online video promotion guidelines that will help you create good quality promotional videos.
The first factor important factor is to see how different is your promotional video from the rest of the lot. There are hundreds of video being uploaded online; just as you are reading this hundreds of minutes of video content is being uploaded in video sharing sites like Vimeo, YouTube etc. You need to therefore think out of the box as it were to make your videos stand out from the rest. If you are going to just load the videos that are no different from the rest of the lot, then you might as well not waste your time and money on creating promotional videos. The videos that you create, even if they are going to be just 30 seconds should leave a lasting impact on your target audience.
Always make it a point to create high definition videos. It is important that your videos should be light and that they load fast but what is the use of having a fast loading video if they are not going to impress the audience or make them take definitive action? It is therefore very important again to pay attention to the quality of the videos that you are creating.
Thirdly, use a video technology that will work with all the popular video sharing sites and videos that will play easily in all the popular browser types. This is to ensure that you do not lose your audience unnecessarily to compatibility issues.
Always reinforce your video marketing efforts with social media efforts. Promote your promotional videos in Facebook, Twitter and Pinterest without fail. This will give you better mileage for the amount that you spend on your promotional videos. When you share good videos in the social media sites, it will have viral effects and it will help you drive good traffic to your promotional videos.
Do not make videos that are too long. If you are creating a demo video that requires several minutes, then split the demo into multiple parts and number them sequentially while uploading them. This will give you better leverage on the videos and it will encourage the audience to view all your videos regardless of which video they first come across.
Do not start creating your promotional videos before you have reviewed the web for what is already available on the web so that your videos can fill the gap rather than videos that are just redundant. Start right away and do not delay any further.