A marketing strategy that far too many people have still not incorporated in our efforts is making our websites mobile friendly. The number of mobile users is much higher than the number of people that use PCs and Laptops and it is continuing to grow. With the latest internet and mobile technology, 4G mobile internet, lots of people have started using their mobile devices to access the web as much as talk or do whatever else. Knowing that, isn’t it time for all of us to optimize our websites for the best mobile internet experience to tap on the potential of this segment of visitors?
If you don’t optimize your website for mobile devices, then you are likely to lose a lot of visitors because that is the fastest growing segment of the market the last three years. Time is a luxury most don’t have, meaning they are forced to accomplish a lot of things while on the go. People are handling business matters on the go more now than ever. If your website do not match this fast-paced world, then it’s likely to lose a lot of traffic. The losses may not be bad now, but the longer you wait the worse it will get.
Mobile friendly sites don’t have heavy web pages. They need something light and fast loading. Don’t weight them down with unnecessary graphics and too many lines of coding script. Provide them with something light that they can view through their mobile devices.. It will not be a bad idea to have a separate version of your website for the mobile users – that is a popular option that will remain viable for at least several years to come probably.
In this lighter version of your website, you need to be highly effective in presenting your content in the mobile version. Focus on presenting the core concepts of your site and do away with bogging them down with the unnecessary bells and whistles. However, you should also allow them to access the actual website if they wish.
If you have not put thought into a mobile friendly version of your website yet, it is time to take action along these lines. You can expect a surge in visitor traffic once you make some changes to be more friendly to mobile devices. If you delay for too long you will fail to benefit from this for far too long. It is time to upgrade – your competition is!
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