Linking for Perks

Beware! Selling links is shady, shady territory, and you can sink yourself fast by following black hat tactics!

The world of SEO is a dangerous place know only a tiny bit about! You can read a few blog posts, understand the basics and go to work on your website. The mistakes that can be made in this situation are many, especially in the world of link exchanges. Generally speaking, the more relevant inbound links a website has, the better its ranking will be.

Unfortunately, some people have twisted this by leaving out the all important word ‘relevant’  and the  link-exchange industry has boomed. Link exchanges are not as simple or straightforward as they appear.

A link is a nod of approval between websites. When you link your site to another website, search engines count it as a recommendation of that site by you.  Page rank is calculated from a complicated algorithm ; it boils down to high is good. If you spend lots of time on your website adding pages and pages of unique keyword rich content, it is updated frequently, and other high-page-rank sites link to you, then Google is going to rate your site higher as far as PageRank goes, and you’ll probably rank well for SERPs as well assuming you’ve done your keyword targeting properly.

How do you get high PageRank?

– Make sure that the site you are linking to has good content that will add value to your own visitors’ experiences. A client should follow a link off your page and not land on a bogus website. If a recommendation by your site leads people to trust your opinion, they’ll come back to you!

– Also be aware if a reciprocal link from this other site will do you any good. Low PageRank sites should only be linked out to in cases of extreme value and relevancy.

Link building should only be undertaken if you understand the ramifications, utilize the tools that are available to you and make sure that your decisions are based on data.

You can be accused of being a link spammer even if you think you haven’t done anything wrong. Watch out for unscrupulous link directories and sites Use the techniques above to make sure you’re posting to relevant sites/directories/ articles/ blogs or wherever you choose to submit your content and links.

Linking software creators claim that you can get thousands of back links with the press of a button or for only “$89″. The only way to get good quality back links is to do the research yourself and hand-submit every single link, or sue an SEO firm that does the work manually and gives you a list of where your links are coming from and the PR of each site.

If you avoid these two traps, you’ll be well on your way to getting the links you need to get your website placed higher in search results and, as a result, generate more sales.

admin