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  • Keyword Density A Thing of The Past? You Read It Here First!

    Keyword Density
    Portions of this post may seem familiar. it was posted last year, and much of it is still relevant, but parts have become obsolete due to Google’s new algorithm. Let’s take a look at how Google is changing the game when it comes to keyword density:

    To start, review the list of keywords you have compiled for each page to optimize your website. Begin by slowly and steadily developing relevant content for each page. Your content should be SEO friendly, conversant, easy to read, informative and able to answer your visitors’ questions and concerns.

    This is still valid, there is no denying that keywords are still important. How heavily they are used is something that needs to be addressed, however!

    Keyword density is a term thrown about and constantly misunderstood. Your website’s keyword density should be neither too high nor too low. The ‘right’ keyword density to be maintained depends on the average density throughout your website, the word count, and the type pf page you are building.

    This is also still apparent, but the next part of the post is very important, as we suggested a much lower keyword density even before Google said they were going to start penalizing for over optimization:

    For every 100 words, use your keyword once (for regular web pages and articles). In cases of sales copy or ad copy, density can be tighter, as well as on pages with images where keywords can also be used in text/captions to increase density and explain the images to search engines which can only see text. Some webmasters used to think that the more keywords you could stuff into each page, the better. This led to gibberish in the web, and Google among others promptly started penalizing for ‘keyword stuffing‘. Now the 1 to 100 rule (1% density) works best, although some webmasters still prefer a 2-3 % density.

    As you can see, we recommended a 1% density while many SEOs still insisted that 2-3% was the minimum. Thoe same webmasters are now saying that 2-3% is the maximum, leaving us feeling pretty good about ourselves.

    Understanding how to smoothly implement keywords and maintain a steady density without losing track of readability can be tricky, but the key thing to remember is that you have 2 kinds of readers on your webpage. First, you must take into account that search engines look at web pages much differently than the human viewers. They rely on keywords and tags to learn what the page is about, and it is important that we make the relevance of our page perfectly clear. The second type of visitor is of course the human one, the consumer looking for answers. You will find that keywords help them as well, but above all your content needs to be able to catch and hold their attention while informing them, educating them, and ultimately convincing them to convert into customers of your product or service.

    Obviously, Google is attempting to make their algorithm work more like a human user. Keep on checking with Submitedge to get the head start on the best SEO practices!


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