If you search for traffic generation strategies using Google or any other search engine, you are likely to come across several ads under sponsored listings and also in the regular listings. These ads will promise to drive thousands of visitors to your website. They promise to send you 25,000 visitors for just $7.95 or advertise something similar. Now for webmasters that are desperate to drive traffic to their website such ads will be highly interesting. However, the question is whether it is advisable to buy such traffic to your website or to pay for such services.
It is best to stay away from such traffic generation tactics because of the reasons, which we will be discussing below. First of all, when you buy traffic to your website from some dubious sources, you need to remember that the online sources that you are using to buy traffic may not be a reliable source. They may promise to send you 25,000 visitors or 50,000 visitors or even more but there is no guarantee that these are real human visitors. They can send automated bots to your site and when you check via admin panel your website would have indeed registered so many visits but it may not be genuine human visitors.
Secondly, when you buy traffic, even if the visitors are genuine human visitors there is no guarantee that the visitors that come to your website will be interested in your products and services because these are not targeted visitors. There is no point in sending crowds of people to your website if they are not going to be interested in your products and services. If at all, the traffic package that you buy guarantees targeted visitors. Then there may be some good out of this effort. However, there are other complications that should be taken into consideration.
Driving thousands of visitors to your website at the same time can result in server overload. This way, even the visitors that come to your website through organic search and genuinely interested in your products and services may find your website down. So there are lot of problems in buying your traffic than the good that it brings to your website. Rather than wasting your money on paid traffic, spend your energy and efforts in generating organic traffic to your website because that is what will provide you with lasting solution to your problems.
Paid traffic promises to improve your search engine ranking and your Alexa ranking but you need to be cautious of such programs because it can raise search engine suspicion and put your website to unnecessary risks. It is highly recommended that you opt for SEO and other search engine friendly approaches like press release distribution. Using such methods are not only search engine friendly but they will also drive a lot of traffic to your website. Webmasters that like to drive traffic to their websites should look for methods that are safe.