Time and again Google comes with tactics to encourage online website owners to adopt clean practices. One vital aspect in the same regard is the need to write quality content to enhance the overall experience of users. No longer do users need to bear the manipulative choice of words of dubious online sources.
The guidelines emphasize the need of expert writers who understand what they are writing. In order for a user to be provided with appropriate and reliable information the quality of content becomes essential. Google understands this and hence is asking SEO teams to up the ante and provide the audience with fresh and quality content.
These sets of guidelines are no formula for sure-shot success rather they define the work ethic that search engine is looking for. The content is evaluated on the basis of the information provided and the relevance of that information on the platform. Needless to say, SEO teams need to employ more expert writers who fill the article with exactly what the concept is all about.
Some of the most important features of these guidelines are:
E.A.T (Expertise, Authority, Trustworthiness)
A web page needs to abide by this principle which asks for expert reviews or opinions on the respective topics. Only an expert, who is equipped with all the essential information, can claim authority over users to develop the trust factor.
Consider a person is looking for something related to health. The expert should have some sort of medical accreditation to qualify as a writer for the same topic. The content should not be vague and should be to the point by maintaining utmost levels of professionalism.
Any sort of advice pertaining to finance or law needs to be updated regularly by the experts. Failure to comply with these sets of guidelines might attract Google evaluators’ notice for creating low quality content.
When Google says that the content should be written by experts you need not fret over the amount of money you will have to spend on their salary. Expert opinions come with a hefty price tag. What Google wants to achieve is well informed quality content that is appropriate and helpful for users.
YMYL (Your Money Your Life)
The Internet has a plethora of service providers which can impact the user’s health, wealth and happiness. These are the pages that Google tags as Your Money Your Life pages. Some of these pages include:
Pages such as online shopping websites which primarily rely on safe money transactions.
Financial information pages that provide information regarding tax, investments or home purchase.
Pages which provide legal information or have detailed content regarding any sensitive issue such as child adoption.
If the pages mentioned above are filled with low quality content then it can lead to disappointment on the part of the users. Needless to say, you need to make sure that content provided on your websites abides by E-A-T principle and should be written by experts only.
It is a welcome change for online users who can put their inhibitions aside and rely on the information provided on respective platforms. Google has always asked for quality content and hopefully this is just the beginning to rid Internet of dubious web pages.