Over and over again it has been emphasized how excellent and quality content on your website is a must for you to get attention of your audience. Your website content is what speaks up for your business and helps convert the visitor into a customer. Good quality content not only portrays a great image of your business but it also helps you raise the ranking of your website on the search engines. How does this happen:
Increased visibility: Your content in a way helps your site gain visibility on the search engine results. If anyone searches for information related to your site, if you have included relevant and useful information on your site, then it will definitely show up in the results. Just the right amount of information or blogs around that topic is enough to gain you credibility and attention from the search engine. But in your bid, you must take care that you do not overdo it and include many posts around the same topic, as search engines do not favor duplicity.
Content sharing: High quality and informative content always stands a higher chance to be shared. People are impressed with the engaging content and will want to share it with their friends and associates. If you have included relevant information, people will definitely share it or even websites will want to link to the content as a source and this will add to the credibility and reputation of your website; which in turn is noticed by the search engines. Good reputation means good backlinks and consequently good ranking by the search engines.
Readers’ benefit: As a writer you need to understand that your website may want to gain visibility on the search engine but that does not mean that you write for the machines. Your content should be written for humans and not for search engines. It should be written with the interest of the people in mind as they are the ones who are going to read it. So write in a way that would appeal to them. Make the content informative, educative and entertaining. Readers leaving impressed will ensure repeat visits and also more readers. The popularity of your site is an important factor to increase your search engine ranking. So it all finally works in your favor. But if you just cram up your content with keywords to catch the attention of the search engines then it may backfire. Search engines just want to provide the best to their readers and so shape your content with this intent. That will get you the search engines’ attention as they like sites that best answer the queries of their readers.
All major algorithms of Google, which is currently the top leading search engine, have been focused on improving the content of websites. Sites with top quality content find the top ranking in Google’s listing and it has come down heavily on manipulative writing, even to the point of penalizing the guilty sites.