How Do Affiliates Help YOU?

You might think ‘Affiliates? why would I want to sell other people’s stuff? – especially if you have your own product. You might want to think twice, however. Your product isn’t going to be exactly what every visitor to your site is looking for, so why not stock a few more items for hose picky customer? A commission on someone else’s sale is better than a big, fat zip.

The ay to find good affiliates for your site is to track some of your visitors. See where they come from, and where they end up. If you notice most of your conversions come from one source, while another source results in a bounce visitor, perhaps those customers aren’t quite finding what they want. Same goes for demographic breakdowns – Do you need some more age specific deals or what?

Once you have identified your dissatisfied market, try to find out what they are really looking for, since your product isn’t hitting the mark. Then you can find some affiliates in a related field, and try to hook those customers back to the checkout line.

Word of caustion; you definitely don’t want to cut yourself out of the loop, so make sure your affiliate isn’t cooler than you!  Look for something different, that your specifically targeted demographic won’t choose it over your product.

Affiliates can help you with traffic, SEO and user friendliness – While we won’t tell everyone to go shop another venue a la Miracle on 34th Street, we do want them to remember us fondly. Using affiliates to make them happy does work.

If you are smart, you can even set up an affiliate site as a satellite site and work traffic specifically for your affiliates. if you link your affiliate sales to route through that site, even your conversions and profits tracking will be easier.

Affiliates can help you, if you use them wisely. Just make up your mind and find the ones that cmplement your site, not overwhelm it with competitiveness. There is room for other products as long as you don’t end up playing second fiddle!