Someone asked the other day about how SEO works and how a Complete Linkbuilding Package plus a Link Wheel from Submitedge could help – and what the cost would be, how the timeline would play out for results, etc. Here’s a quick recap of how SEO works and how the two services are great when used together to increase links and site rankings:
SEO stands for search engine optimization. Search engines are Google, Bing, and other online companies who are in the business of collecting data about the websites on the web and ranking them according to their relevance to search queries – for example, if someone types in ‘snails in garden’, the search engine will give as results websites with the words ‘snails in garden’ in the text and which also have links to them from other websites with information about snails, gardening, etc.
Each link is like a vote for your site. A link from a website about sailing boats would not be relevant, and wouldn’t be very valuable to you if you had a site about controlling snails in gardens – say it is a vote only worth one point. Other links can be more valuable, say a link from a site devoted to organic pest control in your garden or perhaps an entomology guide with snail identification would be worth ten points each, because the content on those sites is relevant to your site.
Some sites are on their own worth more than others, and have been assigned a ranking from Google that is different than their ranking in search engine results. This “PageRank” is on a scale of 1-10 with 10 being the highest. PageRank, or PR, is also called link juice, as it can pass though links and make your site also get some PageRank. A site that ends in .edu, such as a website that is a large academic institution like Texas A&M, has good PageRank – level 8 in fact. If Texas A&M website linked to you from a page in the research portion of their site about identifying or controlling garden pests in Texas because they felt you had good information, that link might be worth 100 points!
So, how does this directly impact your site? Imagine your site sitting on an island. in the middle of a lake. You have a generator on your island, but need lots of electrical lines feeding in to make your site glow brightly so Google can find it and decide that you have some of the best information about controlling snails in a garden available. You start to get links back from outside sources (the mainland around the lake). Each link is like a strand of cable – some are thin, some are thick, and some are huge fat cables with lots of electricity running through them (Texas A&M link).
Google sees the links and decides you are worth a second look. Then they look at your island / site itself. Is it clean and free of debris that could make it hard for people to find their way around (is your website coding good, and the way your visitors get from one page to another clear?) Is your page loading speed fast, or do visitors have to sit and wait for your home page to display on their computer screen? Is your text easy to read and valuable or is it keyword stuffed spam? When people visit your site, do they immediately click away, or do they stick around and read a lot of pages?
If your site and your content and your links are good, Google ranks you up high for every time someone types in “snails in garden”. This is your ultimate goal, because people tend to click the top five results (what shows on the results page without scrolling down, referred to as ‘above the fold’ from the old newspaper days when the best stuff was on the top half of the front page where it could be easily seen).
Tomorrow – let’s look at precisely a complete link building package and link wheel can actively help your site.