Today thousands of businesses regardless of the nature of the operation or their size use Twitter to promote their products and services in Twitter. In this article, let us take a look at how Twitter can prove to be an effective marketing tool for small sized businesses.
One of the perennial problems of small sized businesses is the availability of funds for the marketing needs. Not all businesses will have access to adequate funds to promote their brands aggressively on the web. Businesses that have great financial constrictions will find Twitter marketing to be highly beneficial. It is not without reason thousands of businesses use twitter as one of their major social media marketing tool. Twitter is a free platform where you will be able to increase your online visibility without having to spend loads of money. You need two things to promote your brand successfully in Twitter firstly you should have the required Twitter marketing knowledge and secondly, you should have the required amount of time to execute your social media optimization plans through Twitter. The first benefit small businesses can therefore enjoy from Twitter marketing is cost savings. You will be able to drive a considerable amount of traffic through Twitter without having to spend a lot of money.
Secondly, through Twitter you will be able to get closer to your target audience. You will be able to feel the pulse of your customers in Twitter and this will help you make timely action against things that tarnish your brand reputation online.
Thirdly, you will be able to post your links in Twitter and more people tend to visit links posted in Twitter when compared to other social platforms like Facebook. You will be able to post links to important pages and useful pages in your website in Twitter, you can post the same links multiple times without getting into trouble. However, you need to make sure that you do not go overboard.
When you build a good network in Twitter with good number of followers, each tweet you post will reach all the members in your network instantly. Building Twitter followers is relatively easy. When you start following people in your niche, they will return you the favor by following you. Only in the initial stages you might find it challenging to make people follow you but once your followers count increases and when people see that you have a considerable number of followers other users in your niche will start paying attention to what you have to offer and your followers count will increase dramatically each day.
It has been noted that brands that have high Twitter follows get better ranking in the search results. Most importantly, you can use Twitter in your brand reputation management needs as well. You will be able to create a positive brand image online using Twitter which will serve as a shield for your brand when you happen to face any reputation attack online.