Many people mistake guest blogging for article marketing. If that is the understanding you have about guest blogging then it is high time that you learnt what guest blogging actually is so that you can fully benefit from this strategy. Guest blogging is not about creating marketing articles about your products or services and posting them in various blogs. If that is what you have been doing then you should stop such an approach because it can possibly damage your brand name. You should also not confuse guest blogging with advertorials, which are mainly created to sell a product or to market a service.
Guest blogging is about posting quality content, something that will help your target audience and content that contributes positively to your niche. You will have to be creative with your guest blogging content. You will not be able to rehash the content that is already in the other blogs and other websites and call it your own. One of the main goals of guest blogging is to project an authoritative image about your brand and about you as an authority in the given niche. How can you call yourself an authority in your own niche if you are going to use borrowed content? You need to come up with entirely fresh content that will add value to your niche.
When you are guest blogging, it is not necessary that you just post the content in your website. You can and should post in the other blogs too, you should select high traffic blogs to post your articles. This will boost your visibility in the high traffic blogs. You should also engage in responding to comments that are posted in the blogs so that you are able to initiate a discussion. When you initiate such discussions, you will be able to elicit interest about your products and services naturally and drive good traffic to your website.
If you want your guest blogging efforts to pay you, make sure that post only the highest quality content because the content that you post represents your brand online. You cannot therefore afford to take chances with your brand reputation and brand image. When you are guest blogging, post only in good quality blogs. Do not post in substandard blogs because you certainly do not want your brand to be associated with substandard blogs online. You should always keep your brand name guarded.
When you are guest blogging, you should not be preoccupied with the thought of link building. As far as guest blogging is concerned, brand building is the primary concern and your link building concerns are only secondary. When you are guest blogging, always abide by the quality guidelines issued by the respective blogs so that you get your articles approved without any problem.
Never post questionable content just for the sake of creating a buzz and for propaganda. At times such strategies can work against your own interests. It is therefore important to tread carefully.