Google offers number of tools and services to help the internet users find local businesses easily online. One of the tools from Google that is very popular among the internet users is Google places. When the internet users search for a local business using Google, the search engine not only lists the local businesses that match the user’s search but it also features the map in the search results so that you can easily spot the business or the service provider.
If you are a local business, you will be able to boost your visibility level by including your business in Google places. There are number of advantages in using Google places. Firstly, you will have an advantageous edge over the businesses that do not have Google places listing.
The next benefit is that it increases your chances of getting listed in the first page of the search results. Google lists the Google places listings first before the regular search results. Even if your website is not scoring well in the regular search results, you will be able to get into the first page by properly optimizing your listing.
Your customers will be able to access your business or you directly without having to visit your website. When you include your business listing in Google places, you should add your business contact information including your address, contact number and email address etc. Internet users that prefer to get in touch with your business will be able to do so easily without having to make too many clicks.
The best part is that it is very easy to list your business in Google places. There are no charges for adding your business to Google places. It is totally free but highly beneficial for your business. Your visibility level will get a boost among the right audience.
Added to the above benefits, your users, customers or clients will be able to leave their reviews or ratings in the Google places listings. This will improve your online reputation. There are also chances that this listing or your location is shared by the users in the social media. Your social media visibility will be boosted as a secondary benefit to adding your business to Google places.
Moreover, when people mark their status in Facebook, if you have a listing in Google places, they will be able to add their location easily. These are some of the indirect benefits of using Google places for your business.
You do not need any technical skills or any advanced skills to get yourself listed in Google places. You just need to follow the step by step guide provided by Google. In a matter of few minutes, you will be able to get yourself listed in the Google places listings. Take advantage of this free tool to promote your business online and to attract new walk-ins to your business. Google could be using the signals from Google places to rank websites in the regular search results.