SEO TIPS: Getting Higher Conversions

Conversions are the whole point of web based marketing – so turn that traffic you get ionto paying customers. Your conversion rate determines your ROI, so you need it to be as high as possible. How do you achieve conversions?

Testing, Testing, 1,2,3,4,5,6…

Do split tests! This is the single most useful thing you can do to get your conversion rate up. Test, track and test again, taking the best features from each ad, price or other factor until you have an unbeatable combination.

“People Like Quotation Marks”

According to research, 27% more people will read a headline with quote marks around it. Go figure.

Don’t try to Trick your Clientele

Check Boxes should be checkable. Don’t have check boxes already checked – the customer will feel that you are trying to trick them. Let them check the box themselves – your cal to action should be strong enough to convince them it is a good idea.

Keep it Above the Fold

All your important stuff should always ALWAYS be “above the fold“. Your contact details, your major calls to action, your offers, headline, and best 5 benefits shouldn’t be where your visitor has to scroll down for them.

Let them Know it’s Safe

Have your security certificate clearly displayed, offer a variety of ways to pay (including the old fashioned way by mail or fax, using a check to pay) and offer a solid guarantee. If you really do have a good product, you probably won’t ever have to use it.

Don’t put them on Hold

Put Your phone number on your website, and then be available,. Don’t make the process electronic! In fact, advertise on your site that callers will get a liver person to speak to during business hours, and follow through, Automated messages and menus only irritate.

Your Checkout Should be Simple

Don’t keep making your customer enter and re-enter information, don’t bug them about joining a club or signing up for a newsletter – until after the sale is done. Abandonment of the process at checkout is the worst bleed on most sites.