Before we get on to how to increase visibility on local SEO, let us first look at the term Local SEO. Local SEO targets your consumers within your company’s specific geographical area. It gets through to people based on the location and category of your business. For instance, if you have a localized business like a restaurant, then it does not make any sense to appeal to consumers elsewhere. Local SEO helps you get to your target audience with ease. But if your product or service is relevant globally, then you need to include Local SEO along with your Global SEO strategy.
The growing use of mobile for searching and the increased use of maps for locating services, is indicative enough why you need to rank high on the local search. Having recognition for your business on the local front can prove highly beneficial for your business. As per Google analytics, majority of people look online for local businesses. So Local SEO can channelize the needy consumers to your site.
Let us now look at some essential tips on what you can do to increase visibility for your business on Local SEO:
First and foremost you need to shortlist your target audience – who do you wish to target or who do you think would search for your business. Once you know your consumer, you can reach out to them more effectively. You will be able to get to the pulse of your consumers’ needs. Your cold calls will go down drastically and you will be visible to those consumers who are precisely searching for you. That will in turn, increase your business’ convertibility rates.
Updating your site with regular, well written and excellent content in the form of blogs and articles will be beneficial for your business. Do not compromise on the grammatical quality and most importantly, do not forget to include the local element in it i.e. target the location in your content.
Link to other local and high quality sites and if possible, to the local media- this will help to increase visibility for your business and to reach to your target audience.
Include testimonials from your valued customers. Satisfied customers speaking for your business will help you get more customers. People always read up on reviews before making a decision. So work on garnering the trust factor.
Utilize the Social media platform to the utmost. Social media will help you increase the visibility for your business or establish your brand. Consequently, it will lead to you finding the right set of consumers.
People are on the go these days with each one wielding a smartphone and using it frequently to search for products or services. As a business owner you need to ensure that your site is compatible to all screens. The consumers who resort to mobile search are generally the ones who will definitely end up buying your product/service.