As much as they hate to admit it, even experienced bloggers can make some common mistakes when it comes to blogging style and tone. With a little attention to detail, this can be avoided and even long term bloggers can improve their online performance. Blogging requires a balanced approach to work best.
Although blogs give you the freedom to be little informal with your style of writing, you still have to be aware of your audience and present your material in a way that appeals to your target demographic. Most of us use conversational style in blogs; while this works well for blogs in certain niches, it may not be the best course of action in certain more professional niches. Take the time to read blogs in your niche and find out what is working for others before making a final decision for your blog.
The potential problem with using conversational style is that it is easy to drift off track and let your point move out of focus. You slowly stray from the given topic and introduce elements that are not highly relevant to the post. Conversational style or professional style; the goal is to make posts that are focused. If you don’t, two bad things happen:
First the quality of the blog posts will suffer and your blog will not attract good traffic as people will not return to such blogs. This ruins the purpose of your blog, which is to gain more traffic for your blog which you can funnel to your website. This is a big sin you have to avoid, people that do this go to a special hell.
Second, when your blog posts are straying off topic, then, it is difficult to ensure the right keyword density in the content. Without that, there is no assurance your blog will be at all effective. Search engines will have problems with your posts because they will not know your real topic, and you will not be listed for the relevant keywords.
Another mistake is just the opposite of the above. There are bloggers who develop their posts just for the search engines which results in stiff, unfriendly writing. You need to keep the SERPs in mind, but more importantly, you have to remember people are hopefully actually reading this. If you receive traffic and they look at your blog post with disgust and leave your blog, your good search engine ranking is useless. You can’t convert doing business like that.
We cannot expect good conversions with bad ‘SEO’ focused writing. You must make sure to strike the right balance in your blogs. Writing interesting and engaging posts will get you good response from the online community, so write for the reader first and then use SEO to ensure your keyword density is good as well. That is a formula the pros use and suggest because it actually does work.
Another common mistake that bloggers make is thinking that they should be humorous if they want their blog to be popular. It is true that people like funny posts, there are also plenty of people who make up serious audiences looking for pithy content. Also, many writers use blog titles that are too complicated to be associated with the topic. It is best to stick to simple blog post titles that can be directly linked to your blog content. This will make it easy for search engines to find your post relevant to searches that are made by the users. Find the voice that suits your skills and content best and then embrace that. If you do that, you will be just fine.